Carhartt - Spec Ad.
Our interest in local brands drew us to produce this ad for Carhartt. Under the direction of Lewis Kellum, we follow the true experience of a homesteader and their dog, aiming to showcase their bond through warm and inviting visuals. Carhartt was the perfect brand for the story that we wanted to tell.
Anamorphic imagery
Pairing the BMPCC 6k Pro, Helios 44, and ISCO Ultrastar 2X Anamorphic Projector Lens gets you this insanely cool panoramic 3.55:1 field of view and amazing character from that lethal vintage combination.